A crisis can come out of the blue, or might be a serious issue that escalates quickly. It can threaten long-term reputation and your company’s ability to operate. However, a crisis can also be an opportunity to demonstrate leadership and transparency, to act quickly, show empathy, and influence debate, online and offline. Are you prepared to mitigate a crisis? Are you confident that, in a worst-case scenario, you and your senior management team would be able to manage the situation efficiently and effectively with your reputation intact – or even enhanced?
Let’s put it to the test!
Please answer the 12 questions below so you can determine how prepared you are for a crisis. You can give your organisation a score of 0–5, where 0 is “Not at all” and 5 is “Absolutely”.